THE HAPPY STORE

CONCEPT DEVELOPMENT // ICONOGRAPHY

The Happy Store is an online store that sells apparel, prints, and lots of other merchandise all showcasing a collection of illustrations. What started as a series of simple iconography, turned into a personal project to share my artwork, create cool products, and promote mental health awareness. Inspiring people to find happiness in all the simple things in life.

100% of profits are donated to the Canadian Mental Health Association.