BRANDING // PACKAGING
The perception around bubble tea, for most people, is that it’s complicated, weird, confusing, strange, and they may not even know what it is or what it’s made of. This makes sense considering it’s very new to North America. The drink was invented in Taiwan in the mid 1980’s and didn’t become popular until the mid 1990’s. In Taiwan, the drink is as popular as coffee is in North America, but due to the confusion of the drink, is yet to become as popular here.
The goal of Bliss is to offer a simplified and customizable experience that delivers an authentic and enjoyable product while simplifying and bringing awareness to the growing trend of bubble tea.