BLISS

BRANDING // PACKAGING

The perception around bubble tea, for most people, is that it’s complicated, weird, confusing, strange, and they may not even know what it is or what it’s made of. This makes sense considering it’s very new to North America.

The goal of Bliss is to offer a welcoming, fun, and customizable bubble tea experience that delivers an authentic and enjoyable product while simplifying and bringing awareness to the growing trend of bubble tea.

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